Welcome
The guidance and assets on this portal are for print and marketing activities only. If you’re looking for the Zeffer design system, which is used on our range of products and websites, please email: brand@zeffer.com.
Logotype
The Zeffer logo is a fixed master artwork file and should be used for all external brand applications. Always use the lockup files provided - please don’t try to re-create them.
Brandmark
The Zeffer brandmark is a fixed master artwork file and should only be used on light-coloured backgrounds. Always use the lockup files provided.
Logo Usage
The Zeffer logo should only be used as a solid white on strong backgrounds. The grey lockup can be used on light-coloured backgrounds.
Identity Systems
Landscape
The use of an identity system guarantees consistency across our range of sub-brands. The landscape format is used on landscape orientated print items.
Portrait
The use of an identity system guarantees consistency across our range of sub-brands. The portrait format is used on portrait orientated print items.
Sub-brands
Landscape
Each landscape sub-brand has been created as a fixed master artwork file. Always use the lockup files provided - please don’t try to re-create them.
Portrait
Each portrait sub-brand has been created as a fixed master artwork file. Always use the lockup files provided - please don’t try to re-create them.
Colours
Primary Colours
Our primary colours are purple and grey. Both should be used on all print and marketing items with more weight than any of the secondary colours.
Secondary Colours
Our secondary colours are red, orange and teal. They can be used on all print and marketing items and help to create variation.
Typography
Zeffer Typeface
The Zeffer typeface is Inter and is used on all brand applications. Tracking is zero on font sizes below 36pt/px and -10 on font sizes above 35pt/px.
Hierarchy System
This is our typographic hierarchy system. It details font size / leading. Useful tip: Make sure a single line of text doesn’t exceed 80 characters.
Iconography
We have an extensive library of icons for use on all aspects of the brand including print and marketing.
Illustration
We have a growing collection of illustrations for use on all aspects of the brand. If you need something bespoke, please email: brand@zeffer.com.
