Welcome

The guidance and assets on this portal are for print and marketing activities only. If you’re looking for the Zeffer design system, which is used on our range of products and websites, please email: brand@zeffer.com.

Logotype

The Zeffer logo is a fixed master artwork file and should be used for all external brand applications. Always use the lockup files provided - please don’t try to re-create them.

Brandmark

The Zeffer brandmark is a fixed master artwork file and should only be used on light-coloured backgrounds. Always use the lockup files provided.

Logo Usage

The Zeffer logo should only be used as a solid white on strong backgrounds. The grey lockup can be used on light-coloured backgrounds.

Identity Systems

Landscape

The use of an identity system guarantees consistency across our range of sub-brands. The landscape format is used on landscape orientated print items.

Portrait

The use of an identity system guarantees consistency across our range of sub-brands. The portrait format is used on portrait orientated print items.

Sub-brands

Landscape

Each landscape sub-brand has been created as a fixed master artwork file. Always use the lockup files provided - please don’t try to re-create them.

Portrait

Each portrait sub-brand has been created as a fixed master artwork file. Always use the lockup files provided - please don’t try to re-create them.

Colours

Primary Colours

Our primary colours are purple and grey. Both should be used on all print and marketing items with more weight than any of the secondary colours.

Download values

Secondary Colours

Our secondary colours are red, orange and teal. They can be used on all print and marketing items and help to create variation.

Download values

Typography

Zeffer Typeface

The Zeffer typeface is Inter and is used on all brand applications. Tracking is zero on font sizes below 36pt/px and -10 on font sizes above 35pt/px.

Hierarchy System

This is our typographic hierarchy system. It details font size / leading. Useful tip: Make sure a single line of text doesn’t exceed 80 characters.

Iconography

We have an extensive library of icons for use on all aspects of the brand including print and marketing.

Illustration

We have a growing collection of illustrations for use on all aspects of the brand. If you need something bespoke, please email: brand@zeffer.com.